In 2008, a local producer from MTV TR3S, requested Mike Madriaga to create a variety of graphic design packages to implement in their “That Music Show” program. The television show was slated to air around the U.S. and showcase the up-and-coming Latin music groups of the time. The show was also a platform for businesses to promote their products and services.

Lower thirds are placed on the bottom left portion of the video to display names and/or descriptions. Sponsor graphics and messages can also be embedded within the video. Graphics add professionalism to entice that potential advertiser and it’s another way to draw clients back to a point-of-sale page.